Martin, head cider maker, started to make wine and cider in his fathers cellar back in 2010. First experiments proved to be awful, but after studying all cider making books available, things started to move upwards quickly. Soon Martin started to visit events to sell his makings, so he faced to his surprise warm feedback regarding his ciders. As a head cider maker at CITY CIDER°, Martin is commited to make tasty and high quality ciders. He’s approach is thorough and he prefers facts over opinions.
Erki, production head, has prepared craft cider since 2009. His experiments with Estonian apples and with different berries has lead to understanding that Estonian raw material is great source for good drinks. His entrepreneurial spirit together with first indications of soon-to-boom-craftcider-in-Estonia could not keep him sitting back relaxed, so CITY CIDER° was born. In our team, Erki is a leader, internal challenger and strategist. He can be characterised as perfectionist who has high energy navigating complex challenges and exceptional ability to accept uncertainty in life and business.
Lauri, head of sales and marketing, has never prepared wine or cider. Lauri is in a team inspired from opportunities linked to valuing Estonian apples. His earlier career in large multinational companies in Estonia and outside has given plenty of experience, which he now intends to use in a benefit of something really great. To CITY CIDER° he brings unique leadership approach along with modern marketing- and sales practices. Lauri can be characterised as values driven team player, highly approachable and result driven.